While GREAT design is more than a mathematical equation, we believe that our simple approach to design removes the over-ambiguous, arrogant, and downright ugly way that designers typically present themselves and “their” ideas. Our philosophy explained…
Effective Visual Design
We believe that complexity complicates, and complications effect your effectiveness (WHAT?). You’ll hear us say: "If you have something to say, Say it boldly clear”. In order for design to speak boldly clear, it must:
1. Profoundly Simple
2. Appeals to the targeted “audience”
3. Visually Versatile
Picture this, you sit down with a designer and come up with the PERFECT idea. He or she comes back in a week with your “dream design”, hands it to you, and walks out. What do I do with it now? How do I make this digital file into a brand??? HELP! Your call has been answered. The Co-Creative Process goes beyond the file hand-off, we take your design from idea to reality.
In order to product great things, one must have great production (WHAT?). Simply put, the design must understand performance parameters placed by specific media (i.e. screen printing, brochure making, etc.), the production method, even the “audience”. Knowledge specific AND relevant to each production method is fundamental to the successful production of your design.